Friday, September 24, 2010

The latest zoosk.com ad is the bomb (and I don't mean "awesome")

I don't normally pay much attention to TV ads, but the latest one from Zoosk.com is really starting to piss me off. Not because it's for *yet another* dating site, but because it essentially ridicules people with severe allergies. The typical hayfever "sneezy" type allergies can be annoying, certainly; what I'm talking about here is an immune response serious enough to make someone swell up -- maybe not to the exaggerated extent shown in the ad, but swell up nonetheless.

Hives and tissue edema may seem funny (or at least the people behind the zoosk.com ad apparently want us to think so), but they aren't. Folks, if someone's swelling on the outside, it's an almost sure bet they're swelling on the inside too. Imagine having your throat swell shut so you can't breathe and your blood pressure drop low enough to cause your heart to stop. It's called "anaphylactic shock" and it's not funny at all. It kills people. Look it up and familiarize yourself with the symptoms and the treatment. See how long you might be able to wait for medical care to arrive before you pass out from lack of oxygen.

Most of us will never have a reaction like that, so we don't worry about it. Maybe we should. It's not the first exposure to an allergen that's dangerous, it's the second one. Or maybe the third . . . or the fourth. Maybe you never react at all. Or maybe that next bee sting, that next dose of penicillin, or the next bite of shellfish or peanut butter, will make you react. There's not much way to predict who will have a severe reaction and who won't. You or I may be next. It could be your spouse, a friend, or a stranger in a restaurant....

Or it could be your child fighting to breathe while their tissues are blowing up like a pufferfish. Still think it's funny?

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